Reliance Retail opens 12 stores in Chennai

Reliance Retail is on a roll. The Economic Times and Nasdaq.com report that after opening stores in Jaipur last month, the company opened 12 Reliance Fresh stores in Chennai, its third city after Hyderabad and Jaipur. The company is marketing its Fresh stores as neighborhood stores, which will stock fresh fruits and vegetables, food staples and grocery and dairy products. Fresh stores will stock roughly 150 products and target approximately, 3,000 households in the immediate vicinity of 1-2 kms.

At the opening of the stores, Gunender Kapur, Head of Reliance Retail addressed a press conference, where he said that, “We are developing the Reliance Fresh chain as a neighbourhood food store, with each store coming up between 2,000 sq ft to 4,000 sq ft of space. We will be relevant for all income groups in a neighbourhood.” The company is also introducing its own private label products under the Reliance Select brand, which is at present only for stapes and will be added for other categories too.

In total, the company now has 40 stores in three cities. Reliance Retail will be opening stores in Vijaywada and Vishakapatnam also this week. Procurement centres have been established in Thiruvallur, Maduranthakam, Oddanchatham and Kodaikanal for agricultural produce such as vegetables, which are then taken to its processing centre at Puzhal, which is located north of Chennai.

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